Banana Republic
Mad Men
Celebrating another season of the successful Banana Republic + Mad Men collaboration, this campaign was focused through the lens of the 1960s mod trend. Supported by a direct mail campaign, online and outdoor advertising, interactive digital magazine, pop-up shop and fashion show.
Pop-Up
How do you take an already highly anticipated launch to the next level? By going to L.A.,just like Don would do (or at least, want to).
To help debut Banana’s latest Mad Men collection, we created the “Mod Pod” pop-up shop, converting an airstream trailer into a full-blown makeover station. Media and shoppers alike were offered head-to-toe mod makeovers and were able to take home pieces from the limited edition collection.
I helped design the overall space, the Airstream wrap, signage, photo-op areas, and online media to help drive traffic.
The Grove in Los Angeles, CA
Global Retail Store Windows
Global Retail Store Windows
The 60’s look & feel for season 6 was translated into the stores through window displays and in-store signage.
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Magazine
